The Big Squeeze 2020 Expert Classes

Where thought leaders, best in class startups, accelerators, and many more share their experience, best practices and insights on all startup topics. Get hands-on advice and guidance on how to boost your growth!



Jurgen Ingels

Funding & time squeezing
Participate in the expert class of  Jurgen Ingels, venture capitalist and serial entrepreneur. Learn the importance of relevant investors and why it's better to go for smart money. Everything you need to know about funding and time squeezing.

Van Santen

Maxime Van Santen

Equity crowdfunding

In January 2020, the electric bike scale-up Cowboy broke records to become the largest ever cleantech raise on equity crowdfunding platform Crowdcube. And reinforced its riders community at the same time.


Frank Maene

How to approach an investor?

Frank Maene is founder and Managing Partner of Volta Ventures. Volta Ventures invests in seed and early stage internet & software startups that originate in the Benelux. Next to funding, Volta provides their experience and network to scale startups. Join the expert class of Frank Maene about how to pitch to VC’s, create the perfect company/investor presentation and when and how to contact an investor.



Catalina Daniels

Are you ready to expand internationally?

Join Catalina Daniels expert class to learn why the US should be your next market and what you need to succeed, i.e., what are the key differences between B/EU and the US, and what elements of your strategy can you keep or do you need to change.


omar mouhout

How to go global with your startup: Internationalization Playbooks

Agoria, Sirris and EFRO Vlaanderen​ have developed a format to assist ambitious startups and scale-ups with their global strategies. What stage is you company in? And what are the next steps in your internationalization process?
Get to​ know all about our playbooks for Belgian startups and scale-ups!


Van Lunter

Dimitri Van Lunter

Why remote companies are winning?

We will explore what a great workplace looks like in terms of collaboration and how a remote-first culture can actually help establish that. Expect insights into some of our best practices that we think are valuable in any company, remote or not. Things like: communication, leadership, processes, goal setting, etc.


Andreas Creten

Product management 101

We will give you an overview of all the steps that are involved in building a successful digital product. By looking at what happens before, during, and after development, you will get a good sense of what to look out for in the process of building your product.


Jeroen Spitaels

Building a marketing strategy

Your brand is your way to communicate with the world. How can you bootstrap-build a brand from scratch? And how can you use your brand to amplify all your marketing efforts. All this and more during the marketing expert class by  Jeroen Spitaels, Co-Founder & CEO of Mealhero


Jurgen Ingels
& Tim Clauwaert

jurgen & tim

Buy or be bought

With expert guidance of two Cresco partners, Jürgen Ingels (SmartFin Capital) and Tim Clauwaert (Intuo) will discuss the pros and cons of the decision to:
sell your startup/scale-up;
or grow your startup/scale-up through the purchase of additional businesses.
Listen to this interesting panel debate at The Big Squeeze.

De Clerck

Thomas De Clerck

growing a B2B SaaS company

Best practices & lessons learned from growing a B2B SaaS company beyond € 1,000,000 Annual Recurring Revenue with customers in 27 countries, out of offices in Leuven and New York. We’ll cover lead generation to deal closure; track & leverage sales metrics; and all things Pricing & Team growth.


Pierre Berger

Legal-need-to-knows about funding and scaling

Pierre Berger is a corporate, financial services and insurance partner at DLA Piper. He advises Belgian and foreign multinationals on all aspects of banking, funds, financial services and insurance law. Complex regulatory issues, regulatory driven strategic projects, transactions & restructurings, financial services and insurance litigation, as well as Brexit and FinTech related assignments are his core area of practice. He will give you insights in funding and scaling your company abroad: the legal need-to-knows.

Failing Forward Intro + Panel


Matthias Dobbelaere-Welvaert

Ups and downs of an entrepreneur

Being an entrepeneur means to live, learn, forgive and irritate. It is giving life to ideas of the mind. There is little more frightening or exciting. Every day, moving a stone in the bed of the river. Business is also failure, hit walls, lose and get up again. After 10 years, Matthias decided to say goodbye to the lawyers. Because it was time. It was time for the future, for something new. He has founded the Ministry of Privacy to create awareness about this important issue.


Xavier Damman

Sustainable entrepreneurship

From Storify to Open Collective to Extinction Rebellion and #FridaysForFuture. Through his (ongoing) journey, Xavier shares how he uses downtimes to take a step back, regen and explore the field of possibilities. He’ll tell how he uses failures as part of the iteration process that guides him towards where the world needs him the most. He hopes this talk will give you ideas and motivation to make the jump, change priorities and start building something to help our society urgently tackle the climate and ecological emergency.

Jurgen Ingels
& Nathalie De Ceulaer

FailingForward Panel

Scale your funding!

Money is indispensable to start and grow your business. Who can finance your early stage startup? How do you tempt investors during your search for growth capital?

Failing Forward

De Ceulaer

Nathalie De Ceulaer

Financial management for better decision making and persuasion

KPI, (financial and operational) reporting and financial plans for startups and scale-ups: how does good financial management help you to make better decisions, get funding and build a better relationship with your investors and directors.


Veerle Huygen

How do you ensure relationships that work for you

It's all about relationships in life. The way you deal with your team, with your customers, with your shareholders, ... is largely decisive for your success. But how do you really connect so relationships work for you instead of costing energy?