The Big Squeeze 2020 Expert Classes

Where thought leaders, best in class startups, accelerators, and many more share their knowledge. Expect best practices, insights and hands-on advice on all startup topics!


Yannick Verrycke
& Geert Van Kerckhoven

 13:15 - 13:55

Yannick Verrycke (Cresco) will interview Geert Van Kerckhoven (Oper Credits)

How we raised it
Geert Van Kerckhoven, founder of Oper Credits, and Yannick Verrycke, partner at Cresco, take an open-source approach to sharing knowledge about the rollercoaster ride of funding a startup. Geert spills his secrets on everything the Oper Credits team has learned from participating to the renowned Techstars program, closing their first seed investment, to connecting to a dream VC. Regardless of where you are in the process, this one-on-one session will uncover some hands-on advice to help you master your next raise.

Van Santen

 14:00 - 14:40

Maxime Van Santen

Equity crowdfunding

In January 2020, the electric bike scale-up Cowboy broke records to become the largest ever cleantech raise on equity crowdfunding platform Crowdcube. And reinforced its riders community at the same time.


 14:45 - 15:25

Jurgen Ingels

Funding & time squeezing
Participate in the expert class of  Jurgen Ingels, venture capitalist and serial entrepreneur. Learn the importance of relevant investors and why it's better to go for smart money. Everything you need to know about funding and time squeezing.


 16:15 - 16:55

Frank Maene

How to approach an investor?

Frank Maene is founder and Managing Partner of Volta Ventures. Volta Ventures invests in seed and early stage internet & software startups that originate in the Benelux. Next to funding, Volta provides their experience and network to scale startups. Join the expert class of Frank Maene about how to pitch to VC’s, create the perfect company/investor presentation and when and how to contact an investor.


Hannah Williams
& Elias Sulliman

 13:15 - 13:55

Hannah Williams

Grow your business in the UK

As a Belgian company, you have the third largest digital technology sector in the world on your doorstep. Hear from our expert speakers on how you can access and grow your business in the UK market:
  – Hannah Williams and Elias Suliman - British Embassy
  – Nigel Jones – UK Technology Sector Specialist
  – Zhong Xu – CEO, Deliverect

Marie Vanaerde
& François De Vrije

 14:45 - 15:25

Expand your business to the French market

Ready to internationalize your business? Interested on how to expand your business to the French market? This class will cover a good understanding of this strong economy, offer tips & tricks on how to approach it and enlighten the entrepreneurial ecosystem in France. A practical case with successful startups, accompanied by in their internationalization, will also be on the program!


 15:30 - 16:10

Catalina Daniels

Are you ready to expand internationally?

Join Catalina Daniels expert class to learn why the US should be your next market and what you need to succeed, i.e., what are the key differences between B/EU and the US, and what elements of your strategy can you keep or do you need to change.

Antoine Guillaud
& Dan Glazer

 16:15 - 16:55

Antoine Guillaud & Dan Glazer

Expanding to the US: your practical questions answered

"When is a good time to establish a US subsidiary? Where do I set up business? How long does it take? How much does it cost? What are the key tax issues I need to be aware of. How is hiring different in the US, and what’s the optimal US team? Antoine Guillaud (IMS) and Dan Glazer (Wilson Sonsini) will discuss all of this (and more).
Over the past decades, they have helped hundreds of companies set up and grow their activity in the US market.


 17:00 - 17:40

omar mouhout

How to go global with your startup: Internationalization Playbooks

Agoria, Sirris and EFRO Vlaanderen​ have developed a format to assist ambitious startups and scale-ups with their global strategies. What stage is you company in? And what are the next steps in your internationalization process?
Get to​ know all about our playbooks for Belgian startups and scale-ups!


Van Lunter

 13:15 - 13:55

Dimitri Van Lunter

Why remote companies are winning?

We will explore what a great workplace looks like in terms of collaboration and how a remote-first culture can actually help establish that. Expect insights into some of our best practices that we think are valuable in any company, remote or not. Things like: communication, leadership, processes, goal setting, etc.


 14:45 - 15:25

Andreas Creten

Product management 101

We will give you an overview of all the steps that are involved in building a successful digital product. By looking at what happens before, during, and after development, you will get a good sense of what to look out for in the process of building your product.


 15:30 - 16:10

Jeroen Spitaels

Building a marketing strategy

Your brand is your way to communicate with the world. How can you bootstrap-build a brand from scratch? And how can you use your brand to amplify all your marketing efforts. All this and more during the marketing expert class by  Jeroen Spitaels, Co-Founder & CEO of Mealhero


 16:15 - 16:55

Nicolas Romelé

Developing your startup in the cloud

Develop and deploy your startup in Europe or Worldwilde on a trusted cloud, this is what OVHcloud offers you. During this expert class, our Open Trusted Cloud specialist will explain why and how to do it.


Juliette Malherbe
& Michael Peeters

 13:15 - 13:55


Grow your business through 5G and Corporate Venturing.

Innovation is part of Orange’s DNA. Thanks to 5G we enter in a new era of technological progress coming with business challenges.
This expert class form Michael Peeters and Juliette Malherbe, innovation directors at Orange Belgium, will show you how setting a win-win collaboration between Start-Ups & Corporates in a technological outbreak context allow both to reach long term commercial growth.

De Clerck

 14:45 - 15:25

Thomas De Clerck

growing a B2B SaaS company

Best practices & lessons learned from growing a B2B SaaS company beyond € 1,000,000 Annual Recurring Revenue with customers in 27 countries, out of offices in Leuven and New York. We’ll cover lead generation to deal closure; track & leverage sales metrics; and all things Pricing & Team growth.


 16:15 - 16:55

Matty Paquay

Where is your business when the masks fall off: the Corona Accelerator

As the renound philosofer J. Kruyff stated: ‘‘elk probleem heb se voordeel’ (which, in English would sound something like every problem has is advantage’). This is particularly true for the Corona virus and Start-ups & Scale-ups. They have the creativity to see opportunities and the flexibility to quickly put them into practice. If they know how to deal with it correctly. Experience from normal times teaches us where things usually go wrong. Avoid those pitfalls, and the coming period may be the perfect time to make a difference.

Failing Forward

De Ceulaer

 13:15 - 13:55

Nathalie De Ceulaer

Financial management for better decision making and persuasion

KPI, (financial and operational) reporting and financial plans for startups and scale-ups: how does good financial management help you to make better decisions, get funding and build a better relationship with your investors and directors.

Matthias Dobbelaere-Welvaert
Xavier Damman

 14:45 - 15:25

Matthias Dobbelaere-Welvaert

Ups and downs of an entrepreneur
Being an entrepeneur means to live, learn, forgive and irritate. It is giving life to ideas of the mind. There is little more frightening or exciting. Every day, moving a stone in the bed of the river. Business is also failure, hit walls, lose and get up again. After 10 years, Matthias decided to say goodbye to the lawyers. Because it was time. It was time for the future, for something new. He has founded the Ministry of Privacy to create awareness about this important issue.

Sustainable entrepreneurship
From Storify to Open Collective to Extinction Rebellion and #FridaysForFuture. Through his (ongoing) journey, Xavier shares how he uses downtimes to take a step back, regen and explore the field of possibilities. He’ll tell how he uses failures as part of the iteration process that guides him towards where the world needs him the most. He hopes this talk will give you ideas and motivation to make the jump, change priorities and start building something to help our society urgently tackle the climate and ecological emergency.


 16:15 - 16:55

Veerle Huygen

How do you ensure relationships that work for you

It's all about relationships in life. The way you deal with your team, with your customers, with your shareholders, ... is largely decisive for your success. But how do you really connect so relationships work for you instead of costing energy?